Nike+ Fuelband

Bill Cosby once asked “A cubit?  What’s a cubit?”  We can now ask a new question, “A NikeFuel?  What’s a NikeFuel?”  In short, it is a unit of measure that Nike has come up with to measure your “normalized score based on oxygen kinetics that awards points equally regardless of physical makeup”  Um – huh?

Basically, it tracks your activity through a sport-tested accelerometer, then translates your moves into NikeFuel. It tracks running, walking, dancing, basketball – anything that makes you move.

You choose your daily goal, and the lights change from red to green as you get closer to your goal.  As Nike says, “Turn every day into a game.  Challenge yourself to capture records, reach new milestones, and unlock special achievements.  Go on a streak by seeing how many days in a row you can get to green.”

We have talked around the office, and we agree this is a great idea!  Day 1 goal?  3 NikeFuel!

Comes out February 22nd, so pre-order now to be one of the first.

www.nike.com/fuelband

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